Statement of work:
Kevin Trangle & Associates (KTA) works with experienced medical experts from a variety of specialty areas to deliver well-reasoned opinions for legal proceedings, insurance, workers’ compensation, fitness for duty and case management decisions. KTA provides medical evaluations, in-depth medical analyses, thorough reports and medical expert witness testimony throughout the United States. RDM was asked to create and implement a multi-faceted healthcare marketing strategy which included building and designing a new user-friendly and responsive healthcare website design, creating and managing extensive healthcare digital marketing campaigns, designing brochures and producing a series of educational videos featuring Dr. Kevin Trangle.
The primary goal of this healthcare website design and development was to provide KTA’s target market – legal firms, insurance agencies and third party administrators – with easily accessible information on complex disability, occupational medicine and medical legal services. The new healthcare website is easy to navigate and highlights the various services that KTA offers, videos, and downloadable resources designed and created by RDM such as “How to Choose an Expert Witness.” RDM manages KTA’s social media accounts and Search & Display Network to continue to drive traffic to their new website.
RDM created and managed various integrated and extensive digital marketing campaigns to increase awareness and to promote KTA’s services to their various target markets. The digital marketing campaigns incorporate custom landing pages and e-newsletters. RDM manages these campaigns through a variety of channels including CRM, analytics and healthcare Search Engine Optimization in order to generate relevant leads. All campaigns remain compliant with anti-spam regulations.