Statement of Work:
RDM was asked to produce a 30-second television commercial to be used on air as part of the Live, Work and Grow campaign, a multi-faceted marketing campaign encouraging individuals and businesses from all over the world to live and invest in the Annapolis Valley. RDM provided creative direction including storyboarding, scheduling and talent selection as well as full commercial video production and editing. This commercial was filmed in the Annapolis Valley, showing it’s beautiful imagery while highlighting the economic and lifestyle benefits of living and working there. The commercial was broadcasted on a primetime news station and was also used in social media advertising and pre-roll video advertising on news and media websites to reach the target market.