Advertising restrictions for medical cannabis are strict – to say the least – and players in the recreational cannabis industry will also be required to abide by heavy rules and regulations. Check out this post to learn about the advertising implications for recreational cannabis and what some companies are doing already to gain exposure for their brands.

Did you know that out of the 104 authorized licensed producers of cannabis in Canada, 48 are able to sell directly to patients online today? That gives medical cannabis users a lot of options when it comes to selecting their medical cannabis supplier.

  Creating A Brand for Your Cannabis Company   What is a brand? We’ve all heard the term, “brand,” used – but what exactly does it mean? Is it, a) Your logob) Your product or servicec) How people perceive your product or serviced) An identifying mark made on a farmer’s livestock  Technically, the answer is e – all of the above!   A brand includes both tangible elements, such as a logo, product packaging, and promotional materials, and intangible elements, including the perception a...