Creating A Brand for Your Cannabis Company
What is a brand?
We’ve all heard the term, “brand,” used – but what exactly does it mean? Is it,
a) Your logob) Your product or servicec) How people perceive your product or serviced) An identifying mark made on a farmer’s livestock
Technically, the answer is e – all of the above!
A brand includes both tangible elements, such as a logo, product packaging, and promotional materials, and intangible elements, including the perception a...