Statement of Work:
Arthritis and Injury Care Centre (AICC) is a privately owned orthopaedic medical centre that has been proudly serving Atlantic Canada for over 20 years. AICC supports healthcare professionals and provides patients with the latest treatment options, devices, products and services, in several different locations across Atlantic Canada.
RDM was asked to produce a 30-second television commercial to be used on air that would tell AICC’s story. The healthcare video production highlights their certified professionals providing education and quality of care to their patients to get them back to enjoying the things they love most. RDM provided creative direction including storyboarding and scheduling as well as full video production and editing. This commercial was primarily filmed at AICC’s clinic located on Dresden Row in Halifax, NS. The commercial was broadcasted on a primetime news station and was also promoted on AICC’s website and social media channels.