Statement of Work:
The Acadia Laboratory for Agri-Food & Beverage (ALAB) is an analytical lab that is situated in the beautiful Annapolis Valley. ALAB uses advanced analytical methods and cutting-edge research to test parameters related to quality control and exporting for craft beverages and agri-food products. RDM was asked to create a brand identity and key collateral for ALAB including a brochure, banner and price card.
RDM created a unique brand identity for ALAB including logo design, typography, letterhead and business cards that conceptualized the values of the new analytical lab. The brand created portrays professionalism, and highlights the lab’s scientific and wine-related attributes.
The collateral created for ALAB included an 8-page brochure, a large portable stand-up banner and a double-sided price card. For each piece of collateral, RDM created the content, imagery, and overall design.