Statement of Work:
For more than 25 years, Westwood Developments have been building communities in Nova Scotia with a focus on providing comfort, quality craftsmanship and best-in-class service. Westwood Developments’ newest community, The Doyle, is a seven-storey mixed-used residential and commercial building ideally located on Spring Garden Road. RDM was asked to create a full brand identity and key collateral for The Doyle, as well as a user-friendly digital landing page.
RDM created a unique brand identity for The Doyle including naming, logo design, colour palate design, and typography that conceptualized the rich history of Westwood Development’s new vibrant community. A brand identity guide was created for Westwood Developments that outlines their brand story and proper usage guidelines for the newly designed logo. RDM was also asked to name and brand each key location within The Doyle.
The collateral created for The Doyle included 4 large construction banners to be placed around the perimeter of The Doyle’s building site. These banners were designed to showcase the various aspects of life at The Doyle for residents, commercial tenants, and the general public. For each piece of collateral, RDM created the content, imagery, and overall design.