Statement of Work:
Scotia Recycling Limited is a leading recycling company in Atlantic Canada that has been operating in the industry since 1976. Scotia Recycling specializes in the collection, processing, sales, and brokerage of recyclable materials, using experience and knowledge to guide each client and customer toward an ideal recycling solution. A branch of Scotia Recycling, Scotia Security Shredding is an independent document destruction and paper shredding company that provides clients with a secure and convenient way to dispose of confidential documents.
RDM was asked to write a comprehensive communications plan that would identify the target personas, marketing goals, and marketing channels to be used for both Scotia Recycling and Scotia Security Shredding. The communications plan identified content and assets to be created and the messaging that would be used to reach each target audience.
With two unique companies, Scotia Recycling needed a new custom responsive website that would help each target audience easily find the recycling or shredding services they were seeking. RDM built the website and included a custom module on the home page to help direct users to a page on the website that best suits their needs.
Prior to website launch, photography was taken at various Scotia Recycling locations to be used on the website and in future marketing material, case studies for both Scotia Recycling and Scotia Security Shredding were created and designed, and Scotia Recycling’s brand was refreshed to include new modern logos. RDM provides ongoing search engine optimization for Scotia Recycling.