Statement of Work:
Avon Medical Clinic is a newly formed collaborative medical practice in Nova Scotia serving patients who live in Windsor and the surrounding area. As described by the Nova Scotia Government, “Collaborative practice teams can include doctors, nurses, social workers, mental health professionals and others working together to get Nova Scotians the care they need.”
A clean, modern healthcare brand identity was created for Avon Medical Clinic including brand values, modern logo design, typography and business cards that would resonate with their patients and the community they serve. The tagline was carefully crafted to add emotion and trust to the overall brand while informing patients of Avon Medical Clinic’s collaborative practice approach.
Building on the brand identity, exterior signage was designed with semi-transparent window decals on their expansive front facing windows in order to provide patients with privacy from passerby pedestrians and drivers. From inside the clinic, the decals are transparent, allowing natural light to peer through.